Email subject lines play a crucial role in determining whether your emails get opened or end up in the dreaded spam folder. In a world where people receive countless emails every day, it is essential to make your subject lines stand out. One way to do this is by avoiding certain words that can trigger spam filters or fail to capture your recipients’ attention. In this blog post, we will discuss the top 10 words to avoid in your email subject lines if you want more people to open your emails.
1. Free
The word “free” may seem enticing, but it is often associated with spam emails and scams. Using this word in your subject line can raise red flags for spam filters and make your email less likely to reach your recipients’ inbox. Instead of using “free,” consider using words like “complimentary” or “gift” to convey a similar message without triggering spam filters.
2. Urgent
While creating a sense of urgency can be effective in certain contexts, using the word “urgent” in your subject line too often can diminish its impact. Overusing this word may lead your recipients to become desensitized and ignore your emails altogether. Instead, focus on crafting subject lines that pique curiosity or offer value to your readers.
3. Sale
While it’s tempting to announce a sale in your subject line to grab attention, this word can also trigger spam filters. To avoid this, consider using alternative words such as “discount,” “special offer,” or “limited-time deal” to convey the same message without risking your email’s deliverability.
4. Help
While it’s important to provide assistance to your recipients, using the word “help” in your subject line can make your email appear less valuable. Instead, focus on highlighting the benefits or solutions your email offers. For example, a subject line like “Discover how to solve [problem]” can be more compelling than simply asking for help.
5. Reminder
Using the word “reminder” in your subject line can make your email seem generic and uninteresting. Instead, try personalizing your subject lines by including specific details or referencing previous interactions. This can make your email appear more relevant and increase the chances of it being opened.
6. Important
Similar to the word “urgent,” using “important” too frequently in your subject lines can diminish its impact. Instead of relying on this word alone, focus on creating subject lines that convey the value or relevance of your email content. For example, instead of using “Important update,” try something like “Exciting news that will benefit you.”
7. Act Now
While creating a sense of urgency can be effective, using phrases like “act now” or “limited time” too frequently can make your subject lines appear spammy. Instead, consider using words like “exclusive” or “time-sensitive” to convey urgency without triggering spam filters or sounding overly promotional.
8. Incredible
Using superlatives like “incredible” or “amazing” in your subject lines can come across as exaggerated and insincere. Instead, focus on providing specific details or benefits that genuinely make your email valuable. Let your recipients discover the value for themselves rather than relying on overused adjectives.
9. Guaranteed
While offering guarantees can increase trust and credibility, using the word “guaranteed” in your subject line can make your email appear less authentic. Instead, focus on providing evidence or testimonials that support your claims. Let your recipients see the value you offer without resorting to generic guarantees.
10. Secret
Using the word “secret” in your subject line can create curiosity, but it can also be seen as clickbait. Instead of relying on this word alone, consider using subject lines that offer valuable insights or exclusive access. Let your recipients know what they can expect from your email without resorting to misleading tactics.
By avoiding these 10 words in your email subject lines, you can increase the chances of your emails being opened and read. Remember to focus on providing value, personalization, and relevance in your subject lines to capture your recipients’ attention. Experiment with different approaches and analyze the results to find the strategies that work best for your audience. Happy emailing!