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Leveraging Email Courses as Lead Magnets for B2B E-Commerce Success

Understanding Email Courses and Their Benefits Email courses are structured, educational programs delivered via email over a specified period, often ranging from a few days to several weeks. Each email provides valuable content designed to instruct the recipient on a particular topic, thus gradually leading them through a learning experience. In the context of B2B…

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Create Killer Ecommerce Email Campaign Ideas

Understanding Your Audience Creating a successful eCommerce email campaign hinges on a thorough understanding of your target audience. To initiate this process, it is essential to gather valuable demographic data that sheds light on your customers’ characteristics, preferences, and shopping behaviors. This data can be sourced through various means, such as website analytics, customer surveys,…

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