The Power of E-books in B2B E-commerce Lead Generation
How Smart B2B E-commerce Companies are Leveraging E-books as “Free Offers” in Lead-Generation Lead generation is a critical aspect of any B2B e-commerce company’s marketing strategy. It involves attracting potential customers and converting them into leads, ultimately leading to increased sales and business growth. In recent years, smart B2B e-commerce companies have been leveraging e-books…