The Ruthless Secrets of Helena Rubinstein: Building a High-Priced Cosmetics Empire and Thriving in B2B E-Commerce
The Rise of Helena Rubinstein: A Case Study in Ruthless Strategy Helena Rubinstein’s ascent in the cosmetics industry exemplifies the potent blend of passion, innovation, and strategic ruthlessness. Born in Poland in 1872, Rubinstein moved to Australia at a young age, where her fascination with beauty began to take shape. Her initial foray into cosmetics…